improve your understanding of marketing terms ;-))
You go to a party and you see a SEXY guy across the room.
You go up to him and say "Hi, I'm great in bed, what about it?".
That's direct marketing.
You go to a party and you see a SEXY guy across the room.
You give your friend a tenner. She goes up and says "Hi, my friend over
there is great in bed, what about it?".
That's advertising.
You go to a party, you see a SEXY guy across the room.
He
comes over and says, "Hi, I hear you're great in bed, what about it?".
That, apparently, is the power of PR.